Do you know if your marketing efforts are paying off? More importantly, do you know which marketing campaigns and channels are profitable and which are losing money? Marketing is one of the toughest areas to calculate return on investment, and one of the reasons is because customers may have had contact with your company in […]
Being Grateful
With holidays approaching, this is the perfect time of year to take a moment and reflect on all of the things we are grateful for. Being grateful may sound a bit trite, but it’s also the number one, hands down, fastest way to bring more positivity and less negativity into your work and life. Acts […]
Defining Blockchain
Blockchain is a term that has been bantered about quite a bit when referring to the future of accounting technology. While its impacts are primarily long term in nature, let’s take a brief look to see what everyone is talking about. Blockchain is a technology that can store transactions. Some people have referred to it […]
The Tax Cuts and Jobs Act
The Tax Cuts and Jobs Act made major changes to the tax law and those changes will begin to take affect in 2018. Some of the major changes affect the current withholding rates. Some of those changes are as follows: 1) Reduced tax rates. 2) Elimination of personal exemptions. 3) Increased standard deductions: $12,000 for singles, […]
Your Perfect Work Day
How well do you love the way you spend your typical workday? What would a typical workday look like if you had absolutely no constraints? Here’s a fun exercise to get you thinking about your future and how you can make small changes in your current day to move it toward your ideal day. Get […]